Tangerine supported Heineken with nationwide retail audits using Cultiva, our proprietary data collection app, to measure in-store execution across key trade channels. The audits focused on pricing compliance, visibility, availability, PICOS standards, and asset tracking, providing clear visibility on both execution quality and the placement of branded assets at outlet level across the country.
Through structured data capture and field teams on the ground, Cultiva enabled consistent, comparable insights that helped Heineken identify execution gaps, track assets, assess distributor performance, and strengthen route-to-market decision-making.